Synopsis of The 10x Rule Author Says 10X Rule simplifies and demystifies the phenomenon of what success is and what it takes to be successful. Personally, the biggest mistake I’ve made is failing to set my targets high enough—in both personal and professional aspects of my life. It takes the same amount of energy to have a great marriage as it does an average one, just as it takes the same amount of energy and effort to make $10 million as it does $10,000. Sound crazy? It’s not—and you’ll see this when you start operating at 10X levels. Your goals will change, and the actions you take will finally start to match who you really are and what you are really capable of doing.
THE 10X RULE : THE ONLY DIFFERENCE BETWEEN SUCCESS & FAILURE
The 10x Rule Summary
The 10X Rule is the one thing that will guarantee that you will get what you want in amounts greater than you ever thought imaginable. It can work in every area of life—spiritual, physical, mental, emotional, familial, and financial. The 10X Rule is based on understanding how much effort and thought are required to get anything done successfully.
You must set targets that are 10 times what you think you want and then do 10 times what you think it will take to accomplish those targets. Massive thoughts must be followed by massive actions. There is nothing ordinary about the 10X Rule. It is simply what it says it is: 10 times the thoughts and 10 times the actions of other people. The 10X Rule is about pure domination mentality. You never do what others do. You must be willing to do what they won’t do—and even take actions that you might deem “unreasonable.”
Any desirable target or goal will always suggest something you have yet to accomplish. It doesn’t matter how much you’ve already attained. As long as you are alive, you will either live to accomplish your own goals and dreams or be used as a resource to accomplish someone else’s.
The 10X Rule is about what you have to think and do to get to a point 10 times more gratifying than you have ever imagined. This level of success cannot be achieved by “normal” levels of thoughts and actions. That is why even when most of those goals are attained, they don’t actually provide sufficient fulfillment. Average marriages, bank accounts, weight, health, businesses, products, and the like are just that average.
What is Success ?
Success in early childhood might mean receiving an allowance for the first time or getting to stay up past one’s bedtime. Success in your early 20s might mean furnishing your first apartment and getting your first promotion. When you’re much older, you’re likely to find success in good health, family, grandchildren, your legacy, and how you will be remembered. Where you are in life, the conditions you’re facing, and the situations, events, and people on which your attention is most focused will influence your definition of success. Success can be found in any number of realms—financial, spiritual, physical, mental, emotional, philanthropic, communal, or familial.
Success must be approached from an ethical viewpoint. Success is your duty, obligation, and responsibility!
Success is equally important to a person’s sense of self. It promotes confidence, imagination, and a sense of security and emphasizes the significance of making a contribution. People who are unable to provide for their families and their future put themselves and their families at risk. People who aren’t successful can’t buy goods and services. This can cause an economy to slow down and taxes to diminish, which will then negatively impact funds for schools, hospitals, and public services.
Regardless of whatever goals you are trying to attain—success is absolutely critical. If you quit caring, then you quit winning; quit winning long enough, and you will just plain quit! Do kids benefit when they see their moms and dads losing or quitting? Does anyone benefit when you can’t get your art sold or that great book published or that great idea that will improve everything across? No one will benefit from your failure. However, if you were able to reverse it and attain the goals and dreams you set for yourself—now, that would be something.
To get where you want to go in life, you must adopt the view that whatever is going on in your world good, bad, or nothing—is something caused by you. I assume control over everything that happens to me, even for those things that I appear to have no control over. Whether I am in control or not, I still elect to claim responsibility and control so that I can do something to improve my situation going forward.
In order for the endeavor you’ve chosen to work out for you, you have to make constant, relentless effort. Massive action can never hurt you and will always help you. This is also one place where quantity is more important than quality. Money and power follow attention, so whoever can get the most attention is the person who takes the most action and sooner or later will get the most results.
No one is going to come to your house and make your dreams come true. No one is going to march into your company and make your products known to the world. In order to stand out from the crowd—and for customers to even consider your products, services, and organization—you must take massive action.
About the Author
Grant Cardone is a New York Times best-selling author and internationally recognized sales training expert. He is seen regularly on CNBC, MSNBC, Fox News, and Fox Business. He is also a contributor for the Huffington Post. Joan Rivers recently did a segment on him and his family on her show, “How Did You Get So Rich?”
Mr. Cardone has been working with companies worldwide for 25 years, customizing and providing sales programs and systems to improve sales processes and increase sales revenues. He has spoken to audiences in every major city in the United States and Canada, Brazil, the Caribbean, Austria, England, and Australia. His methodologies are being employed in businesses in Ireland, Russia, Taiwan, and as far away as Kazakhstan. His books are being translated into multiple languages including German and Chinese.