The “Eat that frog” book author says this is a wonderful time to be alive. There have never been more possibilities and opportunities for you to achieve more of your goals than exist today. As perhaps never before in human history, you are actually drowning in options. In fact, there are so many good things that you can do that your ability to decide among them may be the critical determinant of what you accomplish in life.
EAT THAT FROG BY BRIAN TRACY

Book : Eat that frog by Brian Tracy
Summary of Eat That Frog By Brian Tracy
The Author says your “frog” is your biggest, most important task, the one you are most likely to procrastinate on if you don’t do something about it. It is also the one task that can have the greatest positive impact on your life and results at the moment. The first rule of frog eating is this: If you have to eat two frogs, eat the ugliest one first.
Your success in life and work will be determined by the kinds of habits that you develop over time. The habit of setting priorities, overcoming procrastination, and getting on with your most important task is a mental and physical skill.
The completion of an important task triggers the release of endorphins in your brain. These endorphins give you a natural “high.” The endorphin rush that follows successful completion of any task makes you feel more positive, personable, creative, and confident.
Set the Table
If you have two important tasks before you, start with the biggest, hardest, and most important task first. Discipline yourself to begin immediately and then to persist until the task is complete before you go on to something else.
The Author says before you can determine your “frog” and get on with the job of eating it, you have to decide exactly what you want to achieve in each area of your life. Clarity is perhaps the most important concept in personal productivity.
Only about 3 percent of adults have clear, written goals. These people accomplish five and ten times as much as people of equal or better education and ability but who, for whatever reason, have never taken the time to write out exactly what they want.
The Power of Written Goals
Clear written goals have a wonderful effect on your thinking. They motivate you and galvanize you into action. They stimulate your creativity, release your energy, and help you overcome procrastination as much as any other factor.
Think about your goals and review them daily. Every morning when you begin, take action on the most important task you can accomplish to achieve your most important goal at the moment.
Your mind, your ability to think, plan, and decide, is your most powerful tool for overcoming procrastination and increasing your productivity. Your ability to set goals, make plans, and take action on them determines the course of your life.
Eat That Frog By Brian Tracy Summary
The Author says successful people are those who are willing to delay gratification and make sacrifices in the short term so that they can enjoy far greater rewards in the long term. Unsuccessful people, on the other hand, think more about short term pleasure and immediate gratification while giving little thought to the long-term future.
The Author says time is going to pass anyway. The only question is how you use it and where you are going to end up at the end of the weeks and months that pass. And where you end up is largely a matter of the amount of consideration you give to the likely consequences of your actions in the short term.
The more you learn and know, the more confident and motivated you feel. The better you become, the more capable you will be of doing even more in your field. The more you learn, the more you can learn. Just as you can build your physical muscles through physical exercise, you can build your mental muscles with mental exercises.
Put the Pressure on Yourself
The world is full of people who are waiting for someone to come along and motivate them to be the kind of people they wish they could be. The problem is that no one is coming to the rescue.
To reach your full potential, you must form the habit of putting the pressure on yourself and not waiting for someone else to come along and do it for you. You must choose your own frogs and then make yourself eat them in their order of importance.
Successful people continually put the pressure on themselves to perform at high levels. Unsuccessful people have to be instructed and pressured by others. By putting the pressure on yourself, you will accomplish more tasks better and faster than ever.
About the Author
Brian Tracy is one of the top business speakers in the world today. He has designed and presented seminars for more than 1,000 large companies and more than 10,000 small and medium-sized enterprises in 75 countries on the subjects of Leadership, Management, Professional Selling, Business Model Reinvention, and Profit Improvement. He has addressed more than 5,000,000 people in more than 5,000 talks and presentations worldwide. He currently speaks to 250,000 people per year. His fast-moving, entertaining video-based training programs are taught in 38 countries.
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